Brand Positioning Status
01 Creation Myth
02 Brand Visual Identity
| Brand Name | SwitzerHealth, one word, capital S, capital H |
| Accent Color | ■ Swiss flag red #D52B1E, Pantone 485C |
| Primary Font | Helvetica (preferred), Arial (fallback) |
| Body Text | Deep charcoal #2D2D2D |
| Design Philosophy | Swiss International Typographic Style. Clarity, grids, whitespace. |
03 Brand Voice
| Simple | Clear language, no jargon walls, accessible to non-clinical buyers |
| Confident | Direct assertions, not hedged or apologetic |
| Warm | Human-centered, not coldly technical |
| Trustworthy | Claims backed by data, never oversold |
| Precise | Specific numbers, specific mechanisms, no vague promises |
04 Primary Tagline
05 Brand Positioning Statement
06 Functional Positioning, Sales Version
07 Functional Positioning, Full Version
For Medicare-certified skilled nursing facilities struggling with staffing shortages, liability exposure, and quality score pressure, SwitzerHealth provides tech-enabled clinical services including continuous contactless monitoring, care management tailored to each patient's condition, and predictive analytics, all interpreted by clinical professionals.
Unlike wearable-based or camera-based alternatives, SwitzerHealth uses FDA-cleared radar technology that preserves patient dignity while providing the documentation, early warning, and billable care management services that protect facilities and generate new Part B revenue from dual-eligible long-stay residents.
08 Audience Layer
■ Administrator
SwitzerHealth brings clinical intelligence that is always present so your staff doesn't have to be. Continuous contactless monitoring powers billable care management services that generate new Medicare Part B revenue from your dual-eligible residents, build a documentation defense for every CMS survey, and add no capital expense and no additional staffing burden to your facility.
Pain points: Staffing shortages · Survey anxiety · Margin pressure
Evidence: Part B revenue · Documentation defense · CMS star ratings · No capital expenditure
09 Audience Layer
■ Director of Nursing
SwitzerHealth brings clinical intelligence that is always present so your nursing team doesn't have to be. Continuous contactless monitoring that documents vital signs around the clock, surfaces changes in patient status for clinical review, and gives your nurses the information they need at shift handoff without adding a single task to their workflow.
Pain points: Nurse burnout · Missed changes between rounds · Shift-handoff gaps
Evidence: Automated vital signs · Alert specificity · Workflow relief · Zero additional burden
10 Audience Layer
■ Medical Director
SwitzerHealth holds care to a higher standard: continuous clinical intelligence built on FDA-cleared radar technology validated to predict over 75% of hospital transfers up to 7 days in advance. Contactless, privacy-preserving, and interpreted by board-certified clinicians, it delivers the documentation and early clinical decision support that strengthen your facility's standard of care.
Pain points: Incomplete clinical picture between rounds · Liability exposure · Quality metric pressure
Evidence: FDA-cleared radar · POBC score validation (75.6%) · Clinical decision support · Evidence-based protocols
11 Audience Layer
■ Family
Care Without Intrusion. We put invisible vital sign monitors in nursing home rooms so staff know about changes in your loved one's condition around the clock. No cameras, no wearables, nothing to wear or remember. Just quiet, continuous attention.
Pain points: "Is anyone watching my parent at night?" · Privacy concerns · Trust
Evidence: Dignity-preserving · No cameras · Invisible guardianship · Always-on peace of mind
12 Audience Layer
■ Corporate / Chain Operator
Enterprise deployment model with centralized analytics dashboard across your entire facility portfolio. Volume pricing delivers significant per-unit cost reduction at scale, with deployment density enabling shared field support coverage. Continuous documentation and early change detection support improved performance on CMS Quality Measures across all locations.
Pain points: Inconsistent quality across locations · Scaling costs · Portfolio-level risk
Evidence: Centralized dashboard · Volume pricing · Density model · Portfolio-wide CMS improvement
13 Audience Layer
■ Investor
US Remote Patient Monitoring market: $48.5B (2025) to $137B (2033), 19.2% CAGR. SwitzerHealth provides continuous, contactless vital sign monitoring interpreted by clinical professionals. Built on FDA-cleared technology validated to predict over 75% of hospital transfers up to 7 days in advance. Practice-ownership model creates higher-margin moat. Utah-first density strategy, dual-eligible billing model, multi-geography expansion.
Pain points: Market timing · Defensibility · Unit economics
Evidence: Market size · CAGR · Practice-ownership moat · Utah density strategy · Dual-eligible model
14 Elevator Pitch, 10 Seconds
15 Elevator Pitch, 30 Seconds
SwitzerHealth brings new billable clinical services to skilled nursing facilities, starting with contactless radar monitoring that tracks heart rate, breathing, and movement in every room, 24/7, without cameras or wearables. Our clinical team uses that continuous data to deliver care management services for chronic care, behavioral health, or complex condition management and generating new Medicare Part B revenue from dual-eligible long-stay residents. Every patient you discharge home becomes an RPM billing opportunity with no additional staffing burden.
16 Value Proposition
■ Administrator
Reduces manual vital sign documentation by automating continuous data capture directly into health records. Provides continuous documentation and early change detection that support improved performance on CMS Quality Measures. 6,000+ documented data points per day per resident. No cameras, no wearables, no additional burden on staff.
17 Value Proposition
■ Director of Nursing
Reduces manual vital sign documentation by automating continuous data capture directly into health records. Supports early clinical intervention through continuous monitoring, enabling timely responses to changes in patient status. No cameras, no wearables, no additional burden on staff.
18 Value Proposition
■ Medical Director
Utilizes FDA-cleared UWB radar technology with validated predictive scoring for clinical decision support. Continuous vital sign data stream provides objective clinical baselines for each resident, replacing intermittent spot-check vitals. Built on FDA-cleared technology validated to predict over 75% of hospital transfers up to 7 days in advance.
19 Value Proposition
■ Corporate / Chain
Enterprise deployment model with centralized analytics dashboard across your entire facility portfolio. Volume pricing delivers significant per-unit cost reduction at scale, with deployment density enabling shared field support coverage. Continuous documentation and early change detection support improved performance on CMS Quality Measures.
20 Value Proposition
■ Family
Care Without Intrusion. We put invisible vital sign monitors in nursing home rooms so staff know about changes in your loved one's condition around the clock with no cameras, no wearables, nothing to wear or remember. Just quiet, continuous attention.
21 Value Proposition
■ Investor
US Remote Patient Monitoring market: $48.5B (2025) to $137B (2033), 19.2% CAGR. SwitzerHealth provides continuous, contactless vital sign monitoring interpreted by clinical professionals. Built on FDA-cleared technology validated to predict over 75% of hospital transfers up to 7 days in advance.
Care, refined.